著名室内设计师Faye Toogood受英国奢侈品牌Mulberry委托与创意总监Johnny Coca共同在伦敦打造他们新的概念店铺。
Faye Toogood, the renowned interior designer, has been appointed by luxury British brand Mulberry to co-create their new store concept in London together with their Creative Director Johnny Coca.
The rich and opulent space embodies a new shopping experience where a warmer atmosphere created by the tactile environment welcomes customers and encourage them to engage and enjoy the store.
Toogood played upon Mulberry’s heritage-brand status by paying tribute to the ideal verdant landscape of Somerset, Mulberry original birthplace. Inspired by painterly qualities of British landscapes, the designers created a strong contrast by juxtaposing simple geometric volumes, shapes, scales and sensibilities.
“As a British brand, we did want something that felt in tune with our history, but not too literal an interpretation of English classical style; something more rebellious and modern and subtle in its references,” says Coca. “We want people to feel well here, to feel at home. It is a comfortable and warm space, but it also tells a story about us as a lifestyle brand. It is a reflection of our new chapter, as we continue to develop our vision of sophisticated, cool, fun.”